We’re updating our Marketing Program Terms for 2023

We’re making updates to how our Promoted Listings program works and are now providing you with a more complete view of the impact your ads have on your business. The changes include how we define a click, report sales, and charge for your Promoted Listings campaigns.

What’s changing? 

As we continue working to help make your ads more engaging and helpful for buyers, we will be expanding our definition of a click for Standard and Advanced ads to include interactions with new features and functionality of your ads. In addition to when a buyer clicks through to your listing page, we will now include when a buyer clicks on the heart icon to add an item to their watchlist from a Promoted Listing.
We will be expanding what we qualify and report as an Attributed Sale for Promoted Listings Standard to include when a buyer clicks on one of your Standard ads and then purchases any of your Promoted Listings Standard items within 30 days.
In anticipation of upcoming product launches, we have clarified that certain account optimization features (e.g., dynamic bidding) may be managed through your account settings. Please stay tuned for announcements on when these will be available to you.

Impacted Markets:

All PL Markets – US, UK, DE, AU, FR, IT, ES, CA/CAFR, GC
To learn more about these changes, visit our blog post on ebayads.com.
These changes, along with our updated Marketing Program Terms, will take effect on March 30, 2023. You can find the updated terms, along with the current terms, on our Marketing Program Terms page.
No action is needed for any existing listings enrolled in Promoted Listings. You may  manage your Promoted Listings campaigns at any time through the Advertising Dashboard, Seller Hub, or myeBay.
We value your participation in Promoted Listings and are committed to continually improving the tools available to boost your listing visibility across eBay and beyond.

As always, thank you for selling on eBay,

eBay Ads Team