Search Engine Optimization (SEO), — This describes actions aimed at improving a site or page in order to rank highly in the search results. Smart listings optimization can help you get more views from potential buyers.
Any search engine is interested in helping the user quickly find the information they need. Therefore, they strive to recognize quality resources that match the request and bring them to the top positions. To do this, the system evaluates pages according to a number of parameters – it analyzes text and images, checks for keywords.
eBay has its own internal search engine, Cassini, which helps customers find the most relevant items. It takes into account not only ad compliance with the request, but also the Seller Performance, return policy, and many other parameters.
Use Keywords Correctly
Take high quality images
All search engines, including Cassini, value a good user experience (UX). Therefore, you need to use high quality images in your listings.
Fill in eBay’s unique identifiers
To help buyers quickly find the listing, eBay and external search engines use the brand, MPN, GTIN, UPC and ISBN
Make your Listings Accessible
If you include additional buttons, images, or videos in your item description, add alternate tags to your HTML code and include keywords in the alt text.
Specify the correct item category
Consider add a second category if you think your item matches more than one categories to avoid confusion in Cassini algorithm.
Take care of your Seller Performance
High level of customer service, respond messages speed, and good reviews affects the position of your listings in search results.
To help buyers quickly find the listing, eBay and external search engines use the brand, manufacturer part number (MPN) and global trade item numbers (GTIN), such as universal codes (UPC) and international standard book numbers (ISBN). Add unique item identifiers every time you publish listings.
Unique identifiers (GTIN, UPC, EAN) — are unique codes that are commonly found on labels or barcodes. They are used in retail to track and manage inventory.
Most manufacturers indicate identifiers directly on the packaging and often directly on the item itself. If your item is in the eBay catalog and you mark it when publishing, the identifier will appear in your listing automatically.
To help buyers quickly find the listing, eBay and external search engines use the brand, manufacturer part number (MPN) and global trade item numbers (GTIN), such as universal codes (UPC) and international standard book numbers (ISBN). Add unique item identifiers every time you publish listings.
Unique identifiers (GTIN, UPC, EAN) — are unique codes that are commonly found on labels or barcodes. They are used in retail to track and manage inventory.
Most manufacturers indicate identifiers directly on the packaging and often directly on the item itself. If your item is in the eBay catalog and you mark it when publishing, the identifier will appear in your listing automatically.
