There are multiple ways in which you can promote your items:

• From within Seller Hub:

• • • The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one.

• Using campaign manager: Go to the advertising dashboard, click on Create campaign and choose one of the options below:

• • • Simple listing selection:
      • To promote visually through a guided experience.
      • Select the listings available to promote.
      • Set your ad rate.
      • Review and launch your campaign.
    • Bulk listing selection:
      • For consistent inventory with low turnover rates.
      • Upload in bulk with a .csv file, or use category selection.
      • Set your ad rate.
      • Review and launch your campaign.
    • Creating rules (automated campaigns):
      • Use filters to create your rules.
      • Choose your ad rate strategy.
      • Review the rules you’ve set and launch your campaign.

• Using third party listing tools:

• • • Check with your third party tool provider.

• By setting up your own API access:

• • Register for the eBay Developers Program.
  • Create an eBay Developer Program account and read best practices.
  • Read the Marketing API Overview and Marketing API Technical Reference.
  • Build integration and Terms & Conditions acceptance flow.
  • Test and launch.

Note: There is no limit to the number of items a seller can promote or campaigns a seller can set up. Campaigns can have up to 50,000 listings in one campaign.

Promoted Listings Standard does not show listings that are not active—whether sold, expired, or ended. If an item was previously promoted and has sold, expired or ended and you ‘Sell Similar’ or relist that item, it will be automatically promoted and inherit its previous Promoted Listings Standard settings.

Note: Multi-quantity Good ‘Til Cancelled listings remain promoted until removed from their campaigns.

Editing a campaign

You can edit the campaign name and end date on the dashboard by moving your cursor over the field and typing in the revised name and date.

To edit listings and or ad rate:

If you used the Simple listing selection option to create your Promoted Listings Standard campaign:

1. Click the campaign name from your campaign grid to go to your campaign dashboard.
2. From there, you can update your campaign’s name, listings, and ad rate strategy.

If you used the Bulk listing selection option to create your Promoted Listings Standard campaign:

1. Click the campaign name from your campaign grid to go to your campaign dashboard
2. From there, you can update your campaign’s name, listings, and ad rate strategy.

Note: Editing listings will still be via .csv upload. Large files may take up to an hour for the changes to be reflected.

If you used the Automated option to create an automated campaign:

1. Click the Edit link next to the campaign you wish to edit.
2. From here, you can edit your ad rate strategy only.
3. If you want to edit your listing rules, please end your campaign and create a new one with your desired rule.

Recommended listings are those with the highest potential to benefit from being promoted, due to the marketplace trends like buyer demand and the competition in the item’s category. eBay recommends to promote those listings first, although you can still promote any of your eligible listings for greater visibility.

The eBay Marketplace is a dynamic environment. A number of factors can cause a sudden increase or decrease in your Promoted Listings Standard visibility, clicks, or sales. They include:

• Buyer traffic or demand for a certain item
• Seasonality
• Changes to the competitive landscape (e.g., other sellers start or stop promoting items in the same category and/or make significant changes to their ad rates)
• Third parties, such as a brand manufacturer, choosing to start or stop promoting certain items
• Issues with your account (e.g., high claim rates, breaches of eBay’s third party fulfilment policy, VeRO violations)
• General platform improvements and quality thresholds

If you observe any unusual activity, please contact eBay customer service through “Help & Contact” or via the “Give us feedback” option in the campaign manager.

Create a rule for your inventory using filters, choose your ad rate strategy, and launch your campaign.

After launch, we’ll regularly assess your new, revised, or newly eligible listings to see if any should be added or removed from your campaign according to the rules you set. If there are, we will add or remove them automatically on a daily basis. If you choose to automate your ad rates, we’ll automatically adjust each listing at their daily suggested ad rate.

Note: Listings that are already promoted are not considered eligible.

Your campaign dashboard lets you see detailed listing-level reporting and make edits quickly within context of your performance.

Campaign dashboards are currently available for all Standard campaigns created using simple or bulk listing selection. Automated campaigns don’t have a campaign dashboard at this time.

To get there, go to your advertising dashboard and click on the campaign name from your campaign grid.

If you choose to automate your ad rates, we’ll automatically adjust each listing to their daily suggested ad rate after you launch your campaign. Suggested ad rates may change as your performance, competition, and the marketplace changes. We check for updates daily.

Note: Automated suggested ad rates are currently only available within automated campaigns.

No. Automated campaigns will only promote eligible listings that meet the criteria you set. Listings that are already promoted are not considered eligible.

If you use the price filter to select your listings, we will use the lowest price of your variations to determine if it should be included.

Example: You have a listing with three different prices for three different colors ($8, $10, $12). You set your price range filter as $10 – $100. This listing would not be included because the lowest price for the listing ($8) does not meet your price range criteria ($10 – $100).

Use the filters provided to choose which eligible listings you want to promote. Review which listings your rule currently applies to by clicking the “View details” button in the summary box.

There are four selections from the Condition filter in automated campaigns: New, Certified Refurbished, Seller Refurbished, and Used. See the below groupings to see the item conditions that are included within these four consolidated selections.

“New” grouping:

• New
• New other (see details)
• New – open box
• New with defects
• New with tags
• New without tags
• New with box
• New without box
• Brand new
• New/Factory sealed

“Certified Refurbished” grouping:

• Manufacturer refurbished

“Seller Refurbished” grouping:

• Seller refurbished
• Remanufactured

“Used” grouping:

• Used
• Used – like new
• Used – very good
• Used – good
• Used – acceptable
• Used – fair
• Pre-owned
• For parts or not working