eBay Store benefits
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What is an eBay Store?

An eBay Store allows you to save on eBay fees if you post more than 250 listings per month.

By subscribing to an eBay Store you also get access to the tools to develop your own brand. All your listings will be posted on an eBay page, your own storefront with your own name and a short website address (URL).

The fees on this page apply only if you subscribe to eBay Store on ebay.com. eBay now manages payments. If eBay sends your sales proceeds directly to your bank account, and you see Available funds in your payments summary, then your account is already activated for managed payments and the fees on this page apply to you. Any items sold once eBay starts managing your payments will be subject to these fees. 

Savings in action: Benefits in one example
All your eBay listings and items
Fees without an eBay Store subscription
Fees with a Basic eBay Store subscription

1000 listings

Insertion Fees: $262.5

Insertion Fees: $0

1000 items sold

Final Value Fees: $1555

Final Value Fees: $1170

$10 per sold item

Subscription Fee: $0

Subscription Fee: $21.95

$10,000 in sales

Total fees: $1817.5

Total fees: $1191.95

One-month savings for Premium Store subscriber for Basic eBay Store subscriber: $625.55*

* Based on a Basic Store annual subscription, fees were calculated based on 1,000 Fixed Price items listed, and sold for $10 per item, in the consumer electronics category with the applicable 8.7% final value fee. Optional fees, including advanced listing upgrades and supplemental service fees may still apply. Please note: early termination fees apply to annual Store subscriptions.

eBay Store Subscriptions in brief
Store subscription
Starter
Basic
Premium
Anchor
Enterprise

Price per month for a yearly subscription

$4.95

$21.95

$59.95

$299.95

$2,999.95

Best for sellers who

Best for sellers who have a handful of products and want a storefront to brand and promote their business.

Unlock more 250 zero insertion fee listings, final value fee discounts, and a coupon for eBay-branded shipping supplies each quarter.

If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings.

For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

Free fixed price insertions*

250

1,000 all categories
10,000 select categories**

10,000 all categories
50,000 select categories**

25,000 all categories
75,000 select categories**

100,000 all categories
100,000 select categories**

Additional fixed price insertion*

$0.30

$0.25

$0.10

$0.05

$0.05

Final Value Fees*

0%–15.00%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

Store subscription
Starter
Basic
Premium

Price per month for a yearly subscription

$4.95

$21.95

$59.95

Best for sellers who

Best for sellers who have a handful of products and want a storefront to brand and promote their business.

Unlock more 250 zero insertion fee listings, final value fee discounts, and a coupon for eBay-branded shipping supplies each quarter.

If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings.

Free fixed price insertions*

250

1,000 all categories
10,000 select categories**

10,000 all categories
50,000 select categories**

Additional fixed price insertion*

$0.30

$0.25

$0.10

Final Value Fees*

0%–15.00%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

Store subscription
Anchor
Enterprise

Price per month for a yearly subscription

$299.95

$2,999.95

Best for sellers who

For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

Free fixed price insertions*

25,000 all categories
75,000 select categories**

100,000 all categories
100,000 select categories**

Additional fixed price insertion*

$0.05

$0.05

Final Value Fees*

0%–14.55%
+ $0–$0.30 per order

0%–14.55%
+ $0–$0.30 per order

* More detailed terms for Final Value Fees and for listings in the Auction format, see the full comparative table.

** You can use your ‘select categories’ fixed price listings allocation in the following categories:

Even more benefits of an eBay Store subscription
Attract more buyers

Get access to Promotions Manager and create promotions to attract new buyers and boost traffic.

Explore the market

Terapeak Sourcing Insights* tool uses real-time eBay marketplace data to help you identify top-performing categories, and make informed decisions about what and how to sell next.

Your own brand

Give a proper name and get a unique URL for a personalized Store page. This will allow you to keep your regular customers and attract new buyers.

*

Terapeak Sourcing Insights is free with a Basic, Premium, Anchor, or Enterprise Store subscription. Terapeak Product Research is free to all sellers.

Still got some questions?

Please contact us: Customer service 

Next Steps
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Adding videos to your listing

Make your listings more animated with video descriptions.

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Item descriptions

Describe your item clearly, flaws and all.

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Product identifiers

Make your listings easier to understand with accurate identifiers.